OUR DESIGN BRIEF VISION
The design brief is a document that contains information about a general problem; usually it gives detailed data about the scenario of the challenge, considering what could be limitations and constraints. Furthermore it clarifies what are aspirations and goals that we want to achieve, introducing those that can be valid tools to measure performances.
We think that it will be very useful in future when the complexity of the problem will spontaneously increase due to the emergence of new actors, new problems to be faced and new constraints to be respected.
DESIGN BRIEF
Organization: La nave di carta
Project Name: Ri-partiamo? L’avventura e il problema di lasciare un porto sicuro
Team: Team 8
Scenario:
The “Nave di Carta” is an association founded in 1998 to promote and popularize sea and sailing culture. Following the meeting with Exodus foundation of Island of Elba, it has expanded its horizon in order to empower its potential as an educational driver for young people, prevention and recovery, social, physical and psychic diseases. By the time, this social nuance has more and more become strongly important for the mission, focusing on educational dynamics such as Team Building and the formation of the character of the individual.
Currently the association has over thirty members and is coordinated by the directive council, which includes 5 people; thanks to the collaboration with the publishing house “Ugo Mursia Editore”, Nave di Carta get riched also from a cultural point of view.
The organization, in collaboration with the Department of Città dei Giovani, the Department of Education of La Spezia, Comune di Portovenere and Lerici and Regione Toscana, gave birth to projects of educational cruises that involved more than a thousand students of primary and secondary schools which were boarded on the two ships of the association : the goletta Oloferne and the ketch Mariangela .
The initiatives undertaken by the association take place in the north area of the Tirrean Sea and are leaning to the port of Porto Venere.
The Nave di Carta is a founding member of the Unione Vela Solidale.
Innovation intent
We will attempt to make the association more sustainable and efficient while keeping intact the organization values, re-thinking the main assets and processes.
Aspirations – What will be nice to have?
Currently, the organizational structure has some gaps that have a significant effect on the same. In particular, there is no clear definition of roles and strategies for the acquisition and financing of new projects. The members who work within the association are for the most part volunteers who give their time when possible. We want to achieve an organization that can boast of close-knit and motivated staff, effective and solid organizational processes, presence and development of human and economic resources of the territory.
Intentions – What should be the goals?
- Re-organization of the internal hierarchy:
Clear definition of roles and responsibilities are required. Actually there is much confusion about assigning tasks and responsibilities so everyone feels free to carry out the tasks they prefer.
- Development of strategies for economic sustainability:
No money means no organizational activities.
- Strengthening the relationship between the organization and local institutions:
it is important in order to increase projects number and funding.
- Creating a sense of belonging and affiliation of the members:
All members are volunteers so it is important to create participation and support.
Limitations – what are the constraints?
- Lack of an operational headquarters:
The members haven’t an adequate meeting place where organizing activities.
- Limited participation of members:
They are volunteers so you can’t ask them to do everything.
- Limited economic resources:
Money comes mainly from projects done
Assumptions – what is given for granted?
Some external relations are not challenged but are given for granted, this effect may lead to sub-optimal solutions. Furthermore the fully availability of the president Tibiletti is taken for granted and it induce members to a lesser commitment.
Performances – what can we measure?
- Amount of funding from sponsorships, announcements and public resources
- Annual revenue of the activities
- Number of times of the same project in a year:
This indicator measures the success of a single project
- User rating
- Attendance of members in organized activities:
The contribution of some members can be fickle so we have to consider their presence at the organized activities in order to understand the membership to the association.
THE MAKING OF OUR DESIGN BRIEF: DIFFICULTIES AND CHALLENGES
Initially, a problem was that we did not have enough information about the organization. So we decided to call one more time Marco Tibiletti (president of the association) and
go deep in the conversation, in order to obtain any data that we may need.
The main difficulty was, after collecting all available information, to synthesize and place within the scheme of the design brief was to be concise and clear. Five-thinking people would do this in five different ways, but we had to agree upon a common version. We have had experience of working as a team is more demanding in terms of time and energy but much more productive in times of results.
This is the POWER of team!
ations that deal with training and team building.
ations that deal with training and team building.
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